UK Transport Firm Go-ahead Partners With Blockchain Startup Dovu

Go-Ahead, a leading UK’s public transport providers, has recently partnered with a blockchain startup— DOVU. The purpose of the partnership for Go-Ahead to leverage DOVU’s blockchain-powered reward platform to help the company understand its customers better. Changes to their behaviour will also be incentivized.

DOVU Blockchain-based Marketplace

DOVU which has Jaguar Land Rover’s innovation arm InMotion Ventures has one of its major partners is a blockchain-powered reward platform which is developed to equip the transportation industry with high-quality datasets.

DOVU will be developing a secure blockchain-based marketplace for mobility data. The company plans to incentivize users to submit data to the network. The incentives given will be the platform’s native token —DOV tokens. Developers can also gain access to the aggregate data stored on the network, using the DOV tokens.

Go-Ahead and DOVU

Through the partnership, Go-Ahead will be leveraging DOVU’s blockchain-powered reward platform to help its understand its customers better and also reward them appropriately. Also, users of the DOVU platform will be able to earn cryptocurrency for sharing their valuable travel data and make changes to their travel behaviour.

David Brown, Go-Ahead Group Chief Executive, also said that:
“With our passengers taking over one billion journeys a year, it is important to look at how we can better meet and exceed their changing needs. The quality of the businesses we have worked with through the Billion Journey Project has been was extremely high, and I hope it is a great indication of where the future of the transport industry is headed.”

“Data is the oil of the new economy and transport users are being incentivised to share their data in a responsible way. The result is a win-win for consumers and corporations: actionable data that can boost efficiencies and improve services.” Krasina Mileva, COO & Co-Founder at DOVU explained.

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