Producers Market Joins Blockchain-based IBM Food Trust solution

Producers Market Joins Blockchain-based IBM Food Trust solution

IBM Food Trust

Producers Market has revealed plans to join the IBM Food Trust. The trust is a blockchain-based food traceability solution with the main objective to help improve Global Food Safety, Traceability and Transparency for Producers Market members.

Producers Market

Producers Market is a global organization with the goal of assisting agricultural producers to increase and retain their product via its digital marketplace application. The platform is using an application to help its members improve traceability and transparent food transactions. It plans to join the IBM Food Trust has been met with great feedbacks.

Keith Agoada, Producers Market, Co-Founder and CEO confirmed this in a statement which reads:

“Producers Market core values centre around the transparency and traceability of the agriculture value chain from producer to wholesale buyer to end consumer. We are enthusiastic to innovate with IBM Food Trust and to potentially offer this technology for our members,”

The blockchain-based IBM Food Trust solution comprises ecosystem members from across the entire food supply chain and around the world. It enables members across the food ecosystem to transparently share data based on blockchain technology. Already, more than five million transactions have been recorded on the solution.

Combining the blockchain-based IBM Food Trust solution with Producers Market marketplace application will provide its members with a new level of traceability to open up direct markets globally.

Producers Market’s Chief Technology Officer Dermot Doherty further explained this in a statement.

He said:
“The IBM Food Trust solution can trace the origin of food products back to source rapidly. Our tech team has been tasked to study the intricacies of IBM Food Trust and innovate with both our digital storytelling functionality and buy/sell innovations to offer a superior experience to our members. We are elated to begin working with IBM Food Trust, and we believe this will open new global sales opportunities and save Producers Market members time, money, and reduce waste.”